THEPLAN Token
Early Access

Be part of
what we're building

We're offering early bird access to THEPLAN Token
until October 15th, 2026.

  1. Investor deck Available soon
  2. White paper Available soon
  3. Express my interest Offered only to verified accredited investors

Got a question first? Ask a real person.

What is THEPLAN Token?

THEPLAN Token

THEPLAN is a crypto utility token designed to offer exclusive benefits within THE PLAN Protocol, including:

  • Lower protocol fees
  • Access to events, education and community benefits
  • A voice in selected community and charitable initiatives

What is THE PLAN Protocol?

THE PLAN Protocol is being built as a crypto trading app with low-maintenance volatility harvesting strategies under the hood.

You set it once. The rules do the rest.

  • No setup. An exchange account provisioned in your name.
  • Your rules. The assets, the amount, how much to reinvest, your tier.
  • No hand on the wheel. Designed to follow your rules, not our judgement.

In development, shown in demo mode. Features are planned and may change.

Who's building THE PLAN Protocol?

The same team that built THE PLAN courses and education — now more than 20,000 members across 150+ countries.

Dan Hollings

Dan Hollings

Founder of THE PLAN · Protocol Advisor

Dan founded THE PLAN, a record-breaking course launch that reached 20,000+ students across 150+ countries and generated $68 million in retail sales.

Did you know?

Dan Hollings

Dan holds a degree in classical guitar and taught at the university level before becoming an entrepreneur.

Drew Heriot

Drew Heriot

Co-Founder & Chief Strategy Officer

Since 2021, Drew has developed, refined and taught structured, rules-based approaches to digital asset investing. Working directly with thousands of paying students, he has continually evolved those frameworks through real-world application.

Did you know?

Drew Heriot

Drew is also an internationally recognised filmmaker and the director of The Secret, one of the most successful feature documentaries ever released.

More of the team

Mentors · Advisors · Engineering

Meet the full team →