THE PLANThe team behind
Across our educational courses and the token project, one group shares a single mission: making financial freedom simpler, fairer and more accessible. Many have been here since the very beginning — several started as students and grew into roles.
Core team
Dan Hollings
Dan founded THE PLAN, a record-breaking course launch that reached 20,000+ students across 150+ countries and generated $68 million in retail sales.
Dan Hollings
Dan holds a degree in classical guitar and taught at the university level before becoming an entrepreneur.
Drew Heriot
Since 2021, Drew has developed, refined and taught structured, rules-based approaches to digital asset investing. Working directly with thousands of paying students, he has continually evolved those frameworks through real-world application.
Drew Heriot
Drew is also an internationally recognised filmmaker and the director of The Secret, one of the most successful feature documentaries ever released.
Ian Jascourt
Ian brings a computer science background and years of operations leadership to his role as COO and CFO of Bridgegap Marketing, where he builds and scales the systems, teams, and processes behind the company’s growth.
Ian Jascourt
Ian once appeared in a film with Tom Hanks and he participated in a TV reality show.
Matthew Fisher
Matt has more than two decades of hands-on experience with launching, running, and growing enterprise-grade software ventures, including companies that were subsequently acquired for >$50M USD.
Matthew Fisher
Matt has lived in a handful of countries including Jamaica, Canada, the US, Australia, and now New Zealand.
Alice Shikova
Alice is a Web3 fintech marketing leader, specializing in go-to-market, adoption, and AI-native growth. She’s an expert in the AgentFi sector and a co-founder of a Web3 marketing community in Lisbon.
Alice Shikova
Alice has spoken at a United Nations blockchain academy program and 30+ blockchain conferences worldwide. She has participated as a keynote speaker, judge, and mentor.
Ashley Armstrong
Since co-founding THE PLAN in 2021, Ashley has shaped THE PLAN’s educational experience for members in more than 150 countries. Her focus is making complex investing concepts simple, practical, and easy to apply.
Ashley Armstrong
Ashley is a TEDx speaker, former professional athlete, bestselling author, and contributing writer for Entrepreneur.com whose work explores the intersection of psychology, neuroscience, and human achievement. She has also been featured on NBC, CBS, ABC, and FOX.
Daniel Hall
Daniel is a USA Today and Wall Street Journal bestselling author — and also an attorney and a registered nurse.
Daniel Hall
Daniel’s academic research appeared in the Vanderbilt Journal of Transnational Law and received substantial engagement from a Nobel laureate in Economics.
Sarah Sternberg
One of Dan’s original ten mentees, Sarah joined THE PLAN early and now mentors students herself. She previously built a new accounting method for $18.8 billion in commercial real estate assets and a returns model behind more than $1 billion raised.
Sarah Sternberg
Sarah first landed in Rwanda without knowing a single person. Fifteen years later, Rwanda is still one of the places she calls home.
Roxy Stephenson
Roxy brings more than 15 years of experience working with business leaders and executives, including six years at Microsoft managing a portfolio of business client accounts and working with CIOs and leaders to anticipate needs and navigate major technology initiatives.
Roxy Stephenson
Roxy was a Tony Robbins Platinum Partner, an experience that took her around the world—including to India, where she became a Blessing Giver via Oneness University.
The mentors guiding members
Cody Punt
Guiding members at every experience level to personalize and scale an approach that fits their unique goals and budget — after two years road-tripping the US with his wife and dog before becoming a dad.
